Our brand and copy guidelines outline the appropriate method for media organizations to apply and publish Synonym brands.
Synonym. Similar, but different.
Logos and Brand Marks
Synonym’s product and protocol brands use distinct, minimalistic symbolism, and honest colors. All of our brands are easily recognizable as part of the Synonym family, as they share a visual identifier. The circular ring is reflected in all visual identities.
Brand Assets Package
Every Synonym brand has a bright main hue that differentiates the visual identity. Black serves as a robust foundational color for all brands. In some cases secondary accent colors may be used to complement and add variety to designs.
Synonym Brand Dictionary
Synonym brand names usually consist of two conjoined words and are all written using only one capitalized letter. Our tone of voice is descriptive, straightforward, and honest, but visionary.
The company Synonym Software Ltd.
Our multi-purpose and self-custodial wallet.
A protocol containing methods for attaching data to keypairs, enabling a variety of use cases.
A set of Lightning tools for businesses, apps, and web platforms.
Usage of Synonym Trademarks
You may use Synonym Software Ltd. trademarks, which include Synonym’s word marks, brand marks, and logos (“Trademark(s)” or “Synonym Trademarks”), only in compliance with these guidelines and only for lawful purposes. Except as expressly stated in these guidelines or the terms of other agreements between you and Synonym, no other rights are granted to you.
The status of Synonym’s Trademarks may change, and it may be necessary to revise these guidelines from time to time. You are responsible for complying with the most current version.
Synonym’s Trademarks may only be used to refer to Synonym’s products and services. You acknowledge that Synonym is the sole owner of the Synonym Trademarks. You promise that you will not interfere with Synonym’s rights, including challenging Synonym’s use, registration of, or application to register its Trademarks, and that you will not harm, misuse, or bring into disrepute any Synonym Trademarks. You may not register or use the Synonym Trademarks in connection with a company name, trade name, trademark, service mark, copyright, domain name, social media account, avatar, online advertising tool (such as Google AdWords), keyword, meta data, code, telephone number or third-party product or service, or in any other way that may imply Synonym’s sponsorship or endorsement. You may not use the Synonym Trademarks for any phishing, malware, crowdsourcing, or other unlawful, deceptive, defamatory, false, libelous, threatening or manipulative activities. The goodwill derived from using the Synonym Trademarks belongs exclusively to Synonym.
Synonym’s Trademarks may only be used truthfully and accurately as standalone brands (such as a logo use) or as an adjective before a noun, if appearing in text.
When using Synonym Trademarks that incorporate designs, such as its logos, the Trademark images must be copied from materials supplied by Synonym, such as those available for download above. The appearance of the Trademark logos may not be altered without Synonym’s permission and the display of logo images must be clear and undistorted.
Synonym reserves the right to object to any use of its Trademarks that it considers unlawful or improper, even if the use is not prohibited by these guidelines. You agree to immediately cease use of Synonym’s Trademarks upon receiving notice of Synonym’s objection to your use, and if applicable, you agree to assign or have transferred to Synonym any infringing social media profiles/handles/accounts, trademark filings, domains, or other assets that violate these guidelines automatically upon notice by Synonym. Your ability to use Synonym’s Trademarks is expressly conditioned on strict compliance with these guidelines, and your right to use Synonym’s Trademarks will automatically be revoked upon violation of these guidelines, irrespective of specific notice from Synonym. Use thereafter will be deemed a willful infringement of Synonym’s intellectual property rights. If you do not agree to these terms, do not download or use the Synonym Trademarks.